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PROMOTION
packages:
1 |
Storefront
Package
Leverage our marketing to drive
sales.
Free |
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As a qualified vendor you receive:
Listing:
3 line listing (name, tagline and address) on relevant Little
Italy web properties.
Linking:
Links to your website and email address.
Shopping Category: Listing in 1 Little
Italy Directory category.
Events: 1 Event Calendar listing per
year.
Marketing: Receive all the
benefits of our Local
Marketing efforts
Our Local Marketing efforts include:
Online:
Search Engine Optimization: Our team has
leveraged world-class search engine marketing techniques to
attract the maximum number of visitors.
Affiliate advertising: We have a
significant affiliate program and receive traffic from many
consumer oriented and ethnic Italian websites. Click here for
our most current site statistics.
eMail
campaigns: Our monthly eMailings to Little Italy
newsletter subscribers and relevant public email lists
generate additional interest.
Offline
In
Store: Flyer campaign for local retailers. All local
retailers post 'as seen in LittleItalyChicago.com' window
stickers.
Press Releases: Local
and web-based for each of our new market launches.
Event sponsorship: Participation in
ethnic parades, festivals, exhibits, fun runs, etc.
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+2 |
Promotional Package
2
Differentiate From The Rest
$10-60 per
month |
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Receive all the benefits of our
Storefront Package PLUS....
Specials: Attach a coupon to your
merchant listing (ie. sale notifications, first time
discounts, percentage off, etc.)
Additional Shopping Category: Listing
in 1 additional Little Italy Directory category
Extended Listing: 4 Line Extended Display
on the relevant Little Italy web property for maximum
exposure. Include your hours, products categories, supported
credit cards, etc.
Events:
Unlimited Listings in our Monthly Event Calendar
Color: Color differentiation to draw
attention to your business |
+3 |
Promotional Package
3
Top 3 in Your Category
$150 per
month |
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Receive all the benefits of
Promotion Package #2 PLUS....
Priority Placement: Priority display as
one of the top 3 merchants in 1 Little Italy Directory
category
Featured Merchant -
Newsletter: Receive additional exposure in one of our
monthly newslettersFeatured Merchants -
Homepage: Receive additional exposure in the featured
merchant portion of our homepage for 1 week.
Requires a 1 year
commitment |
+4 |
Promotional Package
4
Exclusive Category Ownership
$350 - $1000 per
month |
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Receive all the benefits of
Promotion Package #3 PLUS....
Exclusive Ownership: Exclusive ownership
of a designated Little Italy Directory Category. No Additional
Merchants will advertise in the designated category.
Search Engine
Optimization: Leverage our tools to maximize your
placement on major U.S. search engines Google, AOL, and MSN.
First, Keyword Research on 20-40 of the popular keywords for
your industry. Second, a Diagnostic Analysis of your current
positioning based on those keywords. Third, Optimization
Recommendations to increase your positioning on the major
search engines. Fourth, A Quarterly Diagnostic Report to Watch
Your Rankings Increase. NOTE: Actual website enhancements
are quoted separately based on keyword popularity.
Brand
Awareness: Full creative use of the top and right
navigation within the designated Little Italy Directory
category. Creative fees are billed at $50 per hour. Typical
fee's range from $100 - $600. Little Italy Media Creative
staff will provide 2 prototypes based on your existing
branding.
Reporting: Quarterly
reporting of Little Italy consumer demographics, most common
searches in your shopping category, and hot links to your
site.
Requires a 1 year
commitment |
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MAINTENANCE package:
M |
MAINTENANCE
Package
Manage your web operations
$80 per
month |
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Site Maintenance: 12 hours of site maintenance per year.
Upgrade your existing webpages or leverage our existing
templates to add new functionality to your site including
coupons, catering, services, email lists, contact
forms,etc.
Visual Identity: We will apply your existing logo, fonts,
and colors Editing - We will edit all pages. Merchant is
responsible for all writing.
PLUS..... Promotion Package #2 FREE
Services available for additional fee:
Visual Identity: Let us work
with you to create or enhance your visual identity for the web
including logo, fonts, and colors.
Digital Pictures: Let us shoot
and post your images (ie. products, storefront,etc)
Content: We will work with you
to write content for each web page.
Additional Hours: Additional
hours of site maintenance are available. This option is
suitable for complex sites, sites with many products, or sites
developed in non-standard technologies.
Includes 2 iterations of site design
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C |
Commerce Package
Add web sales and
shipping
$250 per page*** |
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Product/Service Catalog: Add
your product and service catalog to a new or existing
website.
Digital Images: We will
photograph and post digital images of each product
Shopping Basket: Standard shopping basket
features including credit card, shipping,etc)
Editing: We will edit all pages. You are
responsible for all writing.
Hosting: Leverage one of our preferred
providers to host your site (additional fee's range from $30 -
$80 per month based on number of
products)
***Additional Cost Considerations: Merchant
accounts and transaction fees in conjunction with online
payment capability, Website hosting, Availability of digital
images for products and branding, Editorial content for the
site, complicated product loads.
Services available for
additional fee:
Maintenance Package: our
Maintenance package keeps your site up to date and promotes
products, services, and events.
Visual
Identity: Let us work with you to create or enhance
your visual identity for the web including logo, fonts, and
colors.
Content: We will work
with you to write content for each web page/product.
Additional Web Pages: Leverage our
existing templates to add new functionality to your site
including coupons, catering, services, email lists, contact
forms,etc
Includes 2 iterations of site
design. |
S |
STARTER Package
Create your web
presence
$900 per month |
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5 Starter Web Pages: Our
templated web pages (ie. homepage, products, services,
specials, about us, contact us, etc) reduce costs and expedite
turnaround.
Visual Identity: We
will apply your existing logo, fonts, and colors.
Web Address: We will work with you to
register your custom web address.
Email Address: We will work with you to
configure your custom email address.
Banner Ad: 1 banner ad suitable for web
advertising
Editing: We will
edit all pages. You are responsible for all writing.
Hosting: Leverage one of our preferred
providers to host your site (additional fee's range from $5 to
$30 per month)
Services available for additional fee:
Maintenance Package: our
Maintenance package keeps your site up to date and promotes
products, services, and events.
Visual
Identity: Let us work with you to create or enhance
your visual identity for the web including logo, fonts, and
colors.
Digital Pictures: Shoot
and post images (ie. Products, storefront,etc)
Content: We will work with you to write
content for each web page/product.
Additional Web Pages: Leverage our
existing templates to add new functionality to your site
including coupons, catering, services, email lists, contact
forms,etc
Includes 2 iterations of site
design. |
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